亚马逊-最全申诉模板汇总

包裹显示妥投客户没收到货，客户开了 A-Z 和信用卡拒付，以下是申诉模板

Dear Amazon,

We are contacting you regarding our seller account suspension.

I understand that recently our performance has fallen below Amazons target.

After checking our ODR, we find that the main reason that cause A TO Z claims

and charghebacks is that buyer claim they did not receive the package, while

the tracking number shows it was delivered. High ODR rate is caused by bad

logistic service.

Steps we have taken and will continue to take:

1, we have changed our logistics company , we have found a better efficiency

logistics company to offer the better service, we will ensure every customer can

receive their package.

2, We will use FBA to fullfill part of our orders .

3, We have and will continue to offer great purchase experience to the

customers.

4, We have checked all the products weve been sold, and removed the product

that may have problems, we will continue to do this to offer the best service to

the customer

5.Improving our service level;

a.Answer the customer’s message within 24 hours.

b.Reply to the buyer’s inquiry as soon as possible. Try our best to meet buyer’s

needs.

c.For negative feedback, be patient to contact with the customer, figure out a

good solution and keep in touch with the customer.

d.After-sale service, support what we can do to help the customer to remove

doubts about our product.

e.Upgrading our operating level and taking a more professional attitude.

Please let us know what should be done to reinstate our account, we are looking

forward to hearing from you.

Best regards,Dear Amazon Team,

Thank you for giving us a chance to state our detailed and plans about precise

solutions regarding shipments. We will show you how we resolve this kind of problems

in the future. Please investigate us because it is Amazon’s rights. We have a

confidence in becoming a good seller when we avoid defects later.

1,Why our account is locked

…

2,How to correct the problem

2.1…

2.2,We will make a better inventory management to avoid the occurrence of any

short supply.

2.3,We will confirm dispatch every day and do our best to decrease the Late

Dispatch Rate, improving our account performance to a large extent.

2.4,We will increase the ability to handle emergencies, such as power failure

which can lead to no access to Internet.

2.5,We will …

3,How to avoid this problem in the future

3.1,…

3.2,…

3.3,We will inform customers of the latest delivery news so that they can know

about the status of the items they buy. Moreover, we will …

3.4,As for the delivered but non-receipt items, we will communicate with

customers positively and apologize to them first to acquire their forgiveness.

Moreover, we will…

3.5,As a new seller who lacks selling experience on Amazon, we will …

3.6,We will spend much time on inventory management,…

3.7,We will choose FBA as our shipping delivery which can decrease the rate of

complaints to a large extent. We will…3.8,We are …

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to

build a healthy account. We will …

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how

to prevent complaints and other problems. We will … We are looking forward to your

news. We are happy to provide any other additional information as you request.

Furthermore, may you have a good day.

Best RegardsODR 表现差强人意，账号被冻结

这时候申诉成了唯一救活账号的途径，下方是一件成功拿回销售权的申诉信供参考：

Dear Amazon Seller Performance Team.

We understand that recently our performance as a seller on Amazon, com has fallen below both

Amazons and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two

A-Z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014

because of a long vacation, obviously, the two complaints are nightmare during the period

without order.

Plan of Action: We are taking the following steps to improve our performance:

1.Review a 11 of products to make sure that the pictures and descriptions are accurately match

with our products.

2.Most importantly, we wiII complete the investigation more quickly and proactively (within12

hours) to any problems with customer orders to keep our customers more informed and help

prevent A~z guarantee claims as much as possible, then replacement or a full refund will be

done within 24 hours

http://3.In addition, we will more aggressively monitor our performance metrics to assure we are

meeting the standards set by Amazon and our own s

tandards of quaIity customer service.

信件中提到了关于造成如此状况的原因，还有给予准确的时间范围。并且将补救措施以条列式清楚简明的回答给亚马逊官方，这些都是值得借鉴参考的部份。

新账户被封号

当遇到新账户被亚马逊封号时，也能够通过发送邮件给亚马逊官方来解释情况，进而获得

回复新账号的机会，以下也是一封相同情况并成功回复账号的信件内容：

I understand that recently our performance as a seller on Amazon, com has fallen below both

Amazons and our own standards of quality. I believe there are two main reasons this has

happened:

Disorganization in our inventory management has resulted in late shipments and, even worse,

unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow

and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have recently seen an

increase in customer A-Z guarantee claims which has resulted in our order defect rate

exceeding the performance target of <1V

Plan of Action: We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in

place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer

orders to keep our customers more informed and help prevent A~z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we aremeeting the standards set by Amazon and our own standards of qua I ity customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. AM misclassified condition items have been re-categorized

to follow Amazons Condition Guidelines. Entire inventory has been deleted from

Marketplace to reflect all changes. All of our vendors inventory wi11 be reviewed before adding

to our inventory. Please let us know what should be done to reinstate our account, we are

looking forward to hearing from you.

信中开头先明白承认自己的疏失，表达出诚意。之后将问题清楚分割成两个部份，然后依

序以条列重点的方式将改进方法提出，最后在以加强语气强调改进的决心并想要收到回信

的迫切。

总结来说，信件内容的重点如下

▼

1.表达诚意，先认错再说：

“I understand that recently our performance as a seller on Amazon, com has fallen below both

Amazons and our own standards of quality.”

2.清楚分明的格式：

Disorganization in our inventory management has resulted in late shipments and, even worse,

unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow

and communication with customers has not been adequate.

3.简要的原因：

“I believe it is mainly because of our inadequate communication that we have recently seen an

increase in customer A-Z guarantee claims which has resulted in our order defect rate

exceeding the performance target of <1°〇.”

4.不卑不亢的结尾，提出解决方式：

“All of our vendors inventory will be reviewed before adding to our inventory. Please let us

know what should be done to reinstate our account, we are looking forward to hearing from you.

通用模板

写信给亚马逊依照情况的不同内容有千百种，要怎么表达才比较合适呢？

这次我们用实例来修改，让大家能够更明白写给亚马逊回信时需要多注意的细节。

也可以让大家明了写信时的概念，得以之后运用在各种不同情况上 C

Please help edit the following appeal：(比较不正确版本）

We are contacting you regarding our seller account suspension. We realized the delay in

shipping orders does not comply with Amazons performance target of less than 4°〇. nor, our

target of less than 2%.

We have reviewed our metrics and have determined the two areas that need to be addressed.

Shipping and Inventory Availability.

We realized we need constant monitoring of our seller account. To achieve our goal of less

that 4% late shipping, we are monitoring our Amazon account continuously, instead of during

regular retail store hours.

To further help us achieve our goal of less that 4°〇 late shipping, we have consolidated ourAmazon inventory into one location. This eliminates delays in getting product out by the

Expected Ship Date.

Thank you for considering this appeal.

以上的内容已有了雏形，格式段落符合基本概念，但在语气上可能表达的程度不够，另外

也要注意信中的书信礼仪。经过调整后：

▼

To whom it may concern,(正确版本）

We are contacting you regarding our seller account suspension. We realize the delays in

shipping orders has not complied with Amazons performance target of less than 4°〇, nor our

target of less than 2°〇.

We have reviewed our fulfillment procedures and have determined the two areas that need to be

addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To

achieve our goal of more than 98°〇 on-time shipping we have added additional staff to

support the sales person in our retail store who handles Amazon fulfillment. This will allow

us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one

location to speed shipment creation. Having all Amazon inventory at one location wi 11

eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上就是调整完成后的版本，此为参考用请勿照抄■=

针对不同的卖家境况：

1.先依照上文写出雏形

2.调整语义、语气表达和书信礼仪的细节 To whom it may concern.

We are contacting you regarding our seller account suspension. We realize the delays in

shipping orders has not complied with Amazons performance target of less than 4°〇. nor our

target of less than 2%.(诚实道歉先）

3.将多余的冗词赘字予以删减，让书信内容更加简练，在该强调语气的地方加重力道

We realize we needed additional support for monitoring of our seller account. To achieve our

goal of less that 4°〇 late shipping, we have added additional staff to support the sales

person in our retail store that is handling Amazon. This will allow us to have packages

prepared and ready to ship more efficiently.

调整为

We realize we needed additional support for managing fulfillment for our Amazon orders. To

achieve our goal of more than 98°〇 on-time shipping we have added additional staff to

support the sales person in our retail store who handles Amazon fulfillment. This will allow

us to have packages prepared and ready to ship more efficiently.

照以上三个步骤调整过后的回信，亚马逊言方收到后能感受到你的诚意、经营态度与礼仪，

而这三个部分

正是亚马逊最注重的方面。所以回信记得要投其所好，才能获得预期的回复。Generic 原因申诉:

Dear Amazon seller support：

Thanks for your concern of our account. We received a notification on Jan. 23rd that our selling privilege has been

removed cause we might sold counterfeit products.We immediately check our listings. (The related item: B0******,

B0******)

Now we confirm that the two specified product are generic(no brand), we have also checked the brand and the

Intellectual Property Rights (especially the Design Patents) on USPTO. It has not been registered in the local

market, for example North America and Europe. The title, brand and description of our listing are mark

as ”Generic” , which means that we never aim at misleading our customer, and we also never mean to infringe the

Amazon Policy.

But as for your well-meaning warning, we will take actions to prevent it happen again:

1. Absolutely, we will see through all the policies and rules about selling on your platform.

2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we

will fix it immediately. We will also not use our seller name for Brand or Manufacturer information

3. We will check all the products weve been sold, any complaints or product issues we will solve them in proper way

within 12h in favor of the customers right.

4.Before we sell some product, we will confirm the intellectual property of the product. And we promise this will never

happen again.

5.And now our brand is under applying, after Mar .18th ,we can submit the Brand Registration to Amazon, and then we

will sell our own product which have the intellectual property rights as well as our own LOGO and package.

6. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名

Seller Account: *******@**.com

Store: ******

产品侵权申诉模板：

Dear Amazon,

Thank you for your busy schedule to read this email.

Our selling privileges been removed on April 21, 2015.

Before this, We have received policy warning from Amazon. We were warned the listing ASIN: B00KBUM3HC. Its

intellectual property owner is Zhou Zhou. This product is our own uploaded in 2014, it is not following the sale. About itsownership, we believe that the Amazons further investigation.

We know the consequences of infringement. I notice there is no “Rainbow Fox” brand name wall decals on my inventory

but we still received the infringement of the other two warnings, and selling privileges were removed on the same day.

About infringement, We have taken the following improvement measures:

1.We emailed to property owners Zhou Zhou, we said the most sincere apologies for any inconvenience.

2.Check the Free Will of listings again, we has been closed and remove all possible infringement product.

3.We carefully examine and verify its intellectual property rights while creating the listing in the future.

4.Develop our own products and registered trademark, Create own high quality listings.

Review of the growth process of Free Will. Its sales have been rising trend. It contributed to the development of Amazons.

It has 300 feedbacks, positive feedback by more than 90%. Its health indicators are very good. We attentively manage it.

Free Will is really important for us. It poured all of our efforts. We guarantee that dont violate amazon policy in the future.

Would you please give a chance for us and restore our selling privileges. Please!

We look forward to hearing from you.

Regards

被其他卖家投诉侵权，留下邮箱联系其他卖家：

第一模板：

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 20 hours ago that my selling privilege has been removed because of buyer or rights owner

complaints.

I am really sorry for what I did before.

1. I contact the right owner to solve the problem, including:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com, please check it.

I advise them to contact you at notice@amazon.com to withdraw their complaint.

Dont know whether you have received their withdraw their complaint.2.I will continue nurturing my store. The plan as following:

a.)We immediately check our inventory, you give me asin: B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU all no

longer sell, and I deleted all products that may be infringing products, and promise I will not sell any product infringing.

b.)Now I have done some rearch and I know the brand on the website, I am really sorry again.

c.)I have deleted the listings with ASIN: B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU, and I will never do such

stupid things again to infringe the intellectual property rights, I swear!

3.The additional details would like to know.

We have devoted tremendous concentration to Sweetyoug. We have received positive feedback from customers. At the

same time, we have learnt a lot selling on Amazon. He just like my young children, Ill be more developing him well, please

trust me. This time is our first time for being removed selling privilege. It is a huge hit for us.

Beg your please that give us a chance to sell on Amazon again. Thanks for your help.

Looking forward to your reply.

Sincerely,

Sweetyoug

第二模板：

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 16 hours ago that my selling privilege has been removed because of buyer or rights owner

complaints.

Your response to me request. you still need more information regarding my plan of action for complaints from rights

owners regarding items that infringe their intellectual property rights

(What you can do:

Contact the rights owner directly to resolve this dispute:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com )

Yes, I many times to contact the rights owners, but they didnt respond to me, I always tried my best to do it, trust me,

please see the attached(emial01, email02)

I am really sorry for what I did before.

What I can do as following:

1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can

check it, and promise I will not sell any product infringing.

2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop moredifferent kinds of products, set up my own brand.

3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.

4.We will check all the products weve been sold, any complaints or product issues we will solve them in proper way within

8h in favor of the customers right.

5. If there are sell any questions, we will immediately consult the amazons help.

Any additional details I would like you to know:

It is our big fault that we are not so familiar with the rules of the infringement of the intellectual property rights. There are

many on-line shops to have the match selling of wall decals of the product. So we thought that we also have the match

selling with our own.

We have grasped the seriousness of the problem and we will never sell the infringement products.

And I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and

correct it actively.

I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please

that give us a chance to sell on Amazon again

Thanks for your time.

Looking forward to your reply.

Much thanks!

Best regards,

Sweetyoug

第三：已经写给产权人

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification 4 days ago that my selling privilege has been removed because of buyer or rights owner

complaints.

Your response to me request. you still need more information regarding my plan of action for complaints from rights

owners regarding items that infringe their intellectual property rights

(What you can do

1. Contact the rights owner directly to resolve this dispute:

john@whitaker.law

kevinsoconnell@yahoo.com

minx267@comcast.net

Nightowlsmenageriecrnotice@yahoo.com

marlene@marlenewatsonart.com

audreyjeanne@earthlink.net

kevinsoconnell@yahoo.com )

Yes, I many times to contact the rights owners, but they didnt respond to me, please see the attached(01,02,03)

I am really sorry for what I did before.

Here are my detalied solutions:

1.I have already checked my inventory again and again, I deleted all products that may be infringing products, you can

check it, and promise I will not sell any product infringing.2.I will update my inventory, will list with new products every day to make my inventory large.Also I will develop more

different kinds of products, set up my own brand.

3.I will learn America culture to know clear that famous brand or people, will not let this infringing problem appear again.

4.We will check all the products weve been sold, any complaints or product issues we will solve them in proper way within

8h in favor of the customers right.

5. If there are sell any questions, we will immediately consult the amazons help

I am always actively solve problems for customers. My account been suspended, I recognized the mistake deeply and

correct it actively.

I really hope Amazon team can considering I am a new operator, my team and I pay a lot of effort on it. Beg your please

that give us a chance to sell on Amazon again

Thanks for your time.

Looking forward to your reply.

Much thanks!

Best regards,

Sweetyoug

Dear Amazon seller support,

Thank you for your concern of our account.

I received a notification my selling privilege has been removed because of buyer or rights owner complaints.

You provided me with the following ASIN:

B00VJ6KRUC ,B018Q6IABK, B01E2MNPQW ,B01DGTTVBU.

I have already deleted all of the infringement listings the moment when I received the performance notification, andnd I

make promise to Amazon, never will I sell any infringing products in the future, I Swear.

In fact I am a new arrival selling on Amazon and I did not mean to infringe the intellectual property rights because I did not

know the picture would infringe the intellectual property rights.

At the same time, I did not receive any warnings from you or the rights owner befor, these days we check my all infringe

notifications again and again, we have made an apologize sincerely to all the following right owner many times:

(1).john@whitaker.law

(2).kevinsoconnell@yahoo.com

(3).minx267@comcast.net

(4).Nightowlsmenageriecrnotice@yahoo.com

(5).marlene@marlenewatsonart.com

(6).audreyjeanne@earthlink.net

(7).kevinsoconnell@yahoo.com

Previously, my shop operated according to amazons policy. Sales is good, and has received the customer high praise, you

can check it. This is our first time to download this picture from Zazzle and also only downloaded once. We are really sorry

for which we really do not know it could infringe the property rights to others. We did not receive any warnings and letters

from you and the rights owner as well.

Then Im going to provide you a detailed plan on that how to resolve this issue and comply with Amazon policies as

following:

1: I have made a sincere apology to the rights owner as soon as we got the notification from you, and he have not replied

us yet. We promised that we will not made the mistake again. trust me:)

2: I have reviewed all the listings in the “Manage Inventory”and have deleted the listings which may cause infringing to

other rights owner. I will upload my own design products in the future.

3: I will not copy any pictures directly from Zazzle and any other website. I will not steal picture from internet, I have hired

a professional designer to design products, this you can rest assured.For what still dont know, we guess that there still have lots of potential, may be infringing items, maybe amazon yourself

also don’t know it is infringe item in the future, for such products, we will take some measures as followed:

a.) When we see some uncertain items, we will consult Amazon for assist at the first time, if amazon reply us we cant list it,

we will accept your suggestion. If you reply us we could list it, we would not list it at once, we will put the listings tittle on

the Google.

b.) We hope that we can get more cognition in infringing artworks,we intend to enhance communication between us and

peers, I know some my friends who also sell on the amazon,for infringing, We are going to do a sharing of infringing

information

I always work hard managing my only one store. I have paid the tremendous concentration on my store. You can see my

account health is good.

Thank you very much for giving us the chance to find out the mistakes and correct them.

Could you please reinstate our selling privilege?

If there is any more needs to be corrected, please let us know and we will correct it.

Thanks for your help.

Best regards,

Sweetyoug

申诉模板

1. ODR 太高

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on http://Amazon.com has fallen below both Amazons and our own

standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-Z guarantee claims

which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014 because of a long vacation,

obviously, the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptionsare accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively（within12 hours） to any problems

with customer orders to keep our customers more in formed and help prevent A-Z guarantee claims as much as possible,

then replacement or a full refund will be done within 24 hours.

3. In addition, we will more aggressively monitor our performance metrics toassure we are meeting the standards set by

Amazon and our own standards of quality customer service.

2. 新账户被封I understand that recently our performance as a seller on http://Amazon.com hasfallen below both Amazons and our own

standards of quality. I believe thereare two main reasons this has happened:

Disorganization in our inventory management has resulted in lateshipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response tohas been too slow and communication with

customers has not been adequate.

I believe it is mainly because of our inadequate communication that wehave recently seen an increase in customer A-z

guarantee claims which hasresulted in our order defect rate exceeding the performance target of <1%.

Plan of Action: We are taking the following steps to improve ourperformance:

Improve inventory control by reducing the number of items offered untilwe have systems in place to more adequately

handle the number of orders we arereceiving.

Most importantly, we will respond more quickly and proactively to anyproblems with customer orders to keep our

customers more informed and helpprevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics toassure we are meeting the standards set by

Amazon and our own standards ofquality customer service.

In evaluating our selling practices, we found a mistake in our inventoryupload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items havebeen re-categorized to follow Amazons

Condition Guidelines. Entire inventoryhas been deleted from Marketplace to reflect all changes. All of our

vendorsinventory will be reviewed before adding to our inventory. Please let us knowwhat should be done to reinstate our

account, we are looking forward to hearingfrom you.

3. 通用版本

To whom it may concern,（正确版本）

We are contacting you regarding our seller account suspension. We realizethe delays in shipping orders has not complied

with Amazons performance targetof less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the twoareas that need to be addressed:Shipment

Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for ourAmazon orders. To achieve our goal of more than

98% on-time shipping wehave added additional staff to support the sales person in our retailstore who handles Amazon

fulfillment. This will allow us to have packagesprepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazoninventory into one location to speed shipment

creation. Having all Amazoninventory at one location will eliminate delays in getting product out by theExpected Ship Date.

Thank you for considering this appeal.

4. 其他申诉模板

Thank you very much for your prompt, we re-check our according to your prompt.We have two bad reviews and four

return requests, one being processed. Mainly because of the wrong size, wrong color, not on time delivery, poor quality

and other issues. Their order numbers are 202-3432475-6837102

204-2020887-5193913,202-9774380-3416336,205-6166120-1655511, 206-6571892-9434760.

In order to avoid this happening again, we will take the following actions.

1, we have closed ASIN: B01DU415F6, according to customer feedback, this dress has a lot of problems. If there is a customer complaints this item again, we will compensate.

2, for customer complaints clothing size is not accurate, we will improve our measurement methods to provide more

accurate data and to remind the customer about the size is too large or too small.

3,for poor quality of the clothes, we will replace the supplier, strictly control the quality.

4, for sending wrong goods, we will send staff to increase the number of checks to avoid the wrong color, size, and

the use of transparent plastic bags in order to better check to ensure that meet

customer orders

requirements.

5, in the product editor above, we will be more detailed description of the various characteristics of the product so

that customers better understand our products.

6, for customer complaints, we will be more active communication, to meet all the reasonable requirements of

customers.

The problem is mainly due to the lax regulation of our company, we have organized staff to carry out profound

introspection, has asked them to understand the relevant policies of the Amazon to avoid the recurrence of the same

problem.

Best Regards

侵权申诉模板：

offering items that may infringe intellectual property rights or may be inauthentic

Shenzhen Chaoyuan Technology Co.,LTDHello,

You currently may not sell on http://Amazon.com because you are offering items that may infringe intellectual property

rights or may be inauthentic. Examples of these items are at the end of this email.

Funds will not be transferred to you but will stay in your account while we work with you to address this issue. If you

have any open orders, please ship them.

You can see your balance and settlement information in the Payments section of Seller Central. If you have questions

about those, please write to payments-funds@amazon.com.

To sell on http://Amazon.com again, please send the following information to pq-review@amazon.com:

— Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last

90 days. The quantity of items shown should match your inventory.

— If you are not the brand owner, provide an authorization letter and a complete set of documentation, including

authorization letters, to prove a valid supply chain.

— If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal

identity card.

— Any additional details you would like us to know.

You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. You may remove pricing

information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact

information.

We will review your information and decide if you may sell on http://Amazon.com again. If you do not send the required

information within 17 days, we may not allow you to sell on Amazon.com.

To learn more about our policies, search for “Amazon Anti-Counterfeiting Policy” and “Intellectual Property Violations”

in Seller Central Help.

To talk to someone about this email, ask our Seller Support team to contact you

(https://sellercentral.amazon.com/hz/contact-us/performance).

————————————-

“Generic”: B01N209RN5 B01NBSE51K B01MZ7PERS B01N32JV1C B01NARVTA0 B01N2118TM

————————————-

Sincerely,

Seller Performance Team

http://Amazon.com

http://www.amazon.com

尊敬的亚马逊卖家支持中心：我们是 Amazon 平台卖家：SUKER Store，上周我们收到平台提示，我们的账号因为销售不活跃原因，处于停用状态。

我司因为初次入驻亚马逊平台，且因为 12 月 18 号之前，平台不允许我们发送 FBA 库存，故现阶段我司仅上架极小部分产品，一方

面是为了观察亚马逊消费者的消费需求，

另一方面是为了通过用户反馈意见进行产品生产线的调整升级，故前期的账号不活跃现在是在我司的销售预期之内。

现我司已了解部分客户反馈需求，同时对于亚马逊消费者的偏好有了一定程度的了解，下一步我司将于 12 月 18 号之后采用 Amazon

平台的 FBA 服务，

力求将最优质的产品和最完善的购物体验提供给消费者，故请求亚马逊平台对我司账号进行激活处理，以便我司准备下一步的 FBA 发

货及重点产品的上架安排

商祺

SUKER Store

Dear Amazon Seller Support Team:

Here is SUKER Store in Amazon,last week we received a notice said : “Due to lack of sales, your Amazon seller account

is inactive.” ,so now we contact you to help us reactivate our account.

As for the “Lack of sale”, thats because we cant use the FBA sevice before Dec.18, so in the meanwhile we just

upload some of our product and try to find what kind of product the customer like and we can also improve our product

so that we can afford our high quality and

professional sevice for our customer after we use the FBA (we will definitely carry out after Dec.18)

So now we sincerely ask for your help, please tell us how can we do to reactivate our account so that we can go ahead

with our next step.

With best regard.

SUKER Store

申诉往来邮件模板：

1.侵权申诉模板

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon selling privileges .Please see our

following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon removed our selling privileges

because some of our listings violated related Amazon policies,especially infringed intellectual property rights of some

rights holders.

First,we apologize…

Second,…

Third,as for the violated brands ********and violated ASINs:*******…

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property violation…

1.2 Everyone should respect other rights holders’ legal interests…

2.How we solve the problem and prevent the mistakes happen again

…

2.1 …

2.2 …

2.3 …

2.4 …

2.5 …

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf of our whole company again. We

promise we correct our mistakes. Please trust us and give us a chance.

3.Additional information we let Amazon know

We are a new company.

1)…

2)…

3)…

4)…

We have supplied the essential materials …

Best Regards

******（店铺名）

=======================================================================

===============

2.ODR 过高，导致自发货权限被取消及移除销售权限的申诉模板

Dear Amazon Team,Thank you for giving us a chance to state our detailed and plans about precise solutions regarding shipments. We will

show you how we resolve this kind of problems in the future. Please investigate us because it is Amazon’s rights. We

have a confidence in becoming a good seller when we avoid defects later.

1,Why our account is locked

…

2,How to correct the problem

2.1…

2.2,We will make a better inventory management to avoid the occurrence of any short supply.

2.3,We will confirm dispatch every day and do our best to decrease the Late Dispatch Rate, improving our account

performance to a large extent.

2.4,We will increase the ability to handle emergencies, such as power failure which can lead to no access to Internet.

2.5,We will …

3,How to avoid this problem in the future

3.1,…

3.2,…

3.3,We will inform customers of the latest delivery news so that they can know about the status of the items they buy.

Moreover, we will …

3.4,As for the delivered but non-receipt items, we will communicate with customers positively and apologize to them

first to acquire their forgiveness. Moreover, we will…

3.5,As a new seller who lacks selling experience on Amazon, we will …

3.6,We will spend much time on inventory management,…

3.7,We will choose FBA as our shipping delivery which can decrease the rate of complaints to a large extent. We will…

3.8,We are …

4,About our currency metrics

As for our currency metrics, we will obey all Amazon rules and regulations to build a healthy account. We will …

5,Our information:

Thank you very much to give us a chance to show our detailed plans about how to prevent complaints and other

problems. We will … We are looking forward to your news. We are happy to provide any other additional information

as you request. Furthermore, may you have a good day.Best Regards

******（店铺名）

=======================================================================

3.Generic 侵权申诉.（此模版已成功申诉三个案例）

至于 Generic 侵权这个梗，咱们先看看亚马逊官方对于 Generic 的相关解释：

Brand information allows customers to determine the model and brand of the product they may purchase. These fields

improve the accuracy of your data listings and help customers discover your products. Typically, Brand is the best

identifier for a product, but occasionally Manufacturer is used (more common with furniture). We request that you fill

out both fields: Brand & Manufacturer.

需要注意的是：不要在 Brand 和 Manufacturer 那里直接填写自己的店铺名，这是亚马逊不允许的。非品牌或者白牌产品，在 Brand

那里填写 Generic，这是亚马逊的官方规定。另外，Generic 这样的词也是不可能被注册成功的，因为这类词根本不符合注册的标准。

好了，那就见招拆招，被亚马逊判为 Generic 侵权了到底如何申诉呢：

1，向亚马逊说明自己 Brand 那里填写 Generic 是按照亚马逊要求来的，自己并没有违规也没有侵权。

2，按照亚马逊要求，提供相关的发票和资料，要什么提供什么。

3，再次重申，自己是个诚信卖家，不会违反亚马逊规则，请求亚马逊给自己一个客观公正的评判。

当然，申诉的时候，态度诚恳一点，语气温柔一点。就算亚马逊虐我千百遍，我依然待亚马逊如初恋。

Dear Seller Performance Team

Thank you very much for your attention.

After receiving your letter,we have carefully examined our products.We found that we did not exist violations.The

reasons are as follows:

First of all,

Generic in English is intended to be “generic,not registered, non-patented”.Brand Name is a required item when we

release the products.And we fill the “Generic” as the brand name because it is said that”If your are not listing a

branded product, use “Generic” in the brand attribute” on Amazon official website.

Strictly speaking,some neutral terms,no significant meaning of the words and some industry terms…

The so-called “Generic” involving trademark infringement is entirely accidental injury.

…

Sincere Regards******（店铺名）

=============================================================

4，新注册亚马逊账号，一经完成注册，登陆时显示密码错误，无法登陆或者直接被拒绝注册的申诉

直接给站点的绩效团队发邮件申诉，只需说明注册完就无法登陆或者拒绝注册，请求恢复账号即可，其他无关的话题一概不提，基本

上都可恢复。

另外，新旧账号的登陆密码不要图省事都用一个，很容易造成关联。大家好！这里分享一份我自己去年因为科学海淘死了账号后的一份自己认真写的申诉模板。

刚刚一个朋友找我要我才去后台找到后整理到 TXT 文档发给她的。这里给有需要的想学习

的担心后面账号可能因为科学海淘被封的朋友，一定受用。

目前账号被封或者产品 listing 被亚马逊下架找外面的服务商帮忙解封要收 8000-几万不等。

因为我是真真正正的因为一款产品侵权被亚马逊下架了 3 次，我 3 次自己成功申诉回来了。

目前有一款产品碰到恶意同行搞我，投诉我侵权导致我另外一款

ASIN 被亚马逊下架，昨天开始申诉，不出意外应该也会被亚马逊解封。投诉我的 sb 用的

投诉邮箱竟然是 meiguozhan123..163 邮箱

申诉邮件如下

The method one we used to get customer review is by collecting the top 10000

reviewers emails from the American Amazon Top 10000 Reviewers

1.web:top 10000 的链接. Some reviewers leave their email information on the profile

page. We email them and tell them if they have any interest on our product. If

yes,we can refund them by paypal. So,we pay the top reviewers who like to review

our product. Normally, we pay to their pointed paypal account and send them the

bankslip by email too. After geting our bankslip, they will buy.

2.The method two we use is by publishing our product information on facebook

review group. We also pay the customers who like to review our product by paypal,

then they buy. However, our facebook account has been closed with some reason.

Contact information (name, email address, website, etc.) for any third parties

you engaged to obtain prohibited reviews.

We do not use the third party to obtain prohibited. About the facebook group we

join in, we do not know the detail infromation after our facebook was cancelled. We

do not establish the new facebook account again. We are sorry that we can not

offer.

Identifying information for any customer accounts you or a third party used to

post prohibited reviews.

We can offer the top 10000 reviewer amazon profiles which be used by us and they

write prohibited reviews for us and also their paypal account we pay money to

them.

由于不能发链接，只能以省略号代替。（列举 5-6 个 reviewer Amazonprofile +他们 paypal

账户）…………..

…….

List of any prohibited reviews remaining on the Amazon site.

Below are prohibited reviews we used top 10000 reviewers or facebook channel to

get. Please check it.

列举自己刷的 5-6 个 reviews 链接给亚马逊

……

A plan that explains how you will prevent product review manipulation in the

future.We admit that we had manipulated reviews. This behaviour is prohibited. We

realized the

Severity too. We want to do the amazon well all the time and we will try our best to

do the best in the near future. Actually, we are factory and we have registered our

brand on many different countries (America,Europe, England).We had big

confidence to do well on amazon.The first time we establish the Amazon account

and begin to sell is from the Nov,月份. We also open our Europe account too. We

had took part in relative Amazon training lessons. However, we did not realize that

some mistake can not be taken. If taken, the result will be serious. Like this, our

account is prohibited to sell.It is really sad to see the result.

We will adopt the below plans to prevent product review manipulation.

1.We will use the right way to get the reviews by using the early reviewer program

for our new product.

2.Never collect and contact with the top 10000 reviewers.

3.We also never try to get any reviewers from facebook group again. Once we

found the similar facebook group, we will report it and try to tell amazon.

4.We will spend much money on the amazon advertisement to get more product

exposure.

5.We will try to reduce our product price or do promotion action for the products

which use FBA service.

6.The most important is that we will spend much time on training our salesman to

know the amazon policy. Make sure they know all the prohibition behaviour they

can not do.

http://7.In order to improve the sales,we also try to researchthe new and specialproducts.

We are factory and we are researching the new product all the time.

It is really our fault and our less knowledge on amazon prohibition. It is also a big

lesson for us to realize our mistake this time. We promise that this thing will never

happen again in the future because we want to do better. We also invest much time

and money and manpower on it. We do not want to see the account to be closed

like this. In the near future, we also do the below work well to prevent this thing

happen.

1.Follow all the amazon rules .

2.We will strictly control the ODR.

3.We will improve our listing quality before sale and try to think of more for

customers and

Offer best after sales service for customers who have questions for us.

4.We will train our work team members by seeing the sell university or take part in

the training lessons and improve their amazon operation skills to improve our sales

performance.

5.Regarding the product, we will spend much time on choosing and design the

great quality and package product for making customer happy and satisfied with

our product. We also try to find the superior supplier who can offer the quality

product and service.

Above is all the plans we will do soonly to prevent the same thing happen gain.Please give some advice for us if possible. We are planing to ship some new

products to Amazon FBA warehouse in the 2 days. Products are ready to ship and

the shipment is set up on the amazon. Hope Amazon Audit team can give us some

advice or result asap. It will be our pleasure and we promise to do the best once it is

passed.

总结：把科学海淘的细节都交代清楚一部分就可以了不是所有。交代的信息需要真实。第

三方你们很不爽他们服务的话就提供给亚马逊第三方的联系方式。

改进措施能多写几条就多写几条。以下是收到的亚马逊官方的邮件，因收到投诉卖假货账号被冻结

Hello, You currently may not sell on http://Amazon.com because we received

complaints about the authenticity of the items listed at the end of this email.

Funds will not be transferred to you but will stay in your account while we work

with you to address this issue. To sell on http://Amazon.com again, please send us a

plan with actions you took to resolve the issue and prevent similar complaints.

Do not limit your plan to issues with specific orders. For help creating your plan,

search for “Appeal the Removal of Selling Privileges” in Seller Central Help. To

send us your plan, click the Appeal button next to this email on the Performance

Notifications page in Seller Central. Also include the following information for

each ASIN: — Copies of invoices or receipts from your supplier issued in the last

365 days. These should reflect your sales volume during that time. — Contact

information for your supplier, including name, phone number, address, and

website. You can send .pdf, .jpg, .png, or .gif files. These documents must be

authentic and unaltered. We may call your supplier to verify the documents. You

may remove pricing information, but the rest of the document must be visible.

We will maintain the confidentiality of your supplier’s contact information. We

will review your plan and decide if you may sell on http://Amazon.com again. If you do

not send an acceptable plan within 17 days, we may not allow you to sell on

Amazon.com. Failure to appeal this decision may result in us permanently

withholding any payments to you. Items offered on our site must be authentic.

The sale of any item that has been illegally replicated, reproduced, or

manufactured is strictly prohibited. If we determine that a seller account was

used to engage in fraud or other illegal activity, then we may permanently

withhold any payments to you. To learn more about our policies, search for

“Amazon Anti-Counterfeiting Policy” in Seller Central Help. To talk to someone

about this email, ask our Seller Support team to contact you

针对以上内容，申诉模板如下

Dear Amazon Team,

It has been brought to our attention that our selling account has been

suspended due to claims that we have listed inauthentic items. This is very

alarming to us and we immediately investigated the claims. What we

determined is that we were actually not selling counterfeit items, but we didnt

have the permission to represent and sell these items as new. We were able to

determine our mistake by researching the Policies and Agreements of Amazon

and questioning fellow sellers on Amazon seller forums. We certainly did not

intend to infringe upon on the intellectual rights of others. The ASIN listed was

an item that we purchased at full retail price. We only had one of this item and

we had no intention of misrepresenting this company. We have realized that we

have several other items that violate this policy in our inventory and we need to

address this immediately.Here is our plan of action to avoid future problems

-First we will thoroughly review all Amazon Policies and Agreements

-next we are going to examine every item we have listed and make sure we

have the proper credentials to sell these items as new on Amazon.

-any items that we do not have invoices for will be changed to and sold in used

condition or through other selling channels

-Finally we put measures into place to constantly monitor newly listed inventory

by me personally to avoid infringement on others property rights.

Please know that these policy violations were not intentional and we do

apologize to any parties that we infringed upon. We have been happily selling on

Amazon for nearly 2 years and after some initial start up bumps, we have been

able to keep great metrics and provide great products to many happy customers.

I hope you realize that we are sincere in our intentions and hope to be selling on

Amazon again soon. Thank you for your consideration.

Best Regards

(店铺名)侵权申诉模板

Dear Amazon,

Thank you very much for giving me a chance to appeal the removal of our Amazon

selling privileges .Please see our following information.

Our selling privileges has been removed by Amazon on August,11th,2016. Amazon

removed our selling privileges because some of our listings violated related Amazon

policies,especially infringed intellectual property rights of some rights

holders.

First,we apologize…

Second,…

Third,as for the violated brands ********and violated ASINs:*******…

1.Why Amazon removed our selling privileges

1.1 Amazon thinks those products are related to brand intellectual property

violation…

1.2 Everyone should respect other rights holders’ legal interests…

2.How we solve the problem and prevent the mistakes happen again

…

2.1 …

2.2 …

2.3 …

2.4 …

2.5 …

2.6 We apologize to the rights holders and to Amazon with our sincerity on behalf

of our whole company again. We promise we correct our mistakes. Please trust us and

give us a chance.

3.Additional information we let Amazon know

We are a new company.

1)…

2)…

3)…

4)…

We have supplied the essential materials …Best Regards申诉信的套路分以下 5 步走：



道歉承认过失表明诚意



将问题逐条清楚列出分析



依照问题顺序提出改进方式



以加强语气强调改进的决心



表达想要收到回信的迫切



想了解关于申诉实操步骤分解

点击阅读《销售权被移除怎么办》

卖假货被移除销售权

Example 1

分享自 cora-xiao

尊敬的亚马逊卖家绩效团队：

我收到亚马逊的通知，说因为出售假冒产品而取消了我的销售权，我立即查询了

亚马逊列出的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家（该账户正式开始销售于 2016 年

6 月份），我们缺乏对亚马逊规则的认知，没有认真去了解亚马逊的规则和违禁

品。

其次，在亚马逊提出的几个 XX 产品里，我们销售团队在中国市场的中国天猫/

淘宝电商平台上均进行了销售，并且已经取得了 XX 公司的授权。

由于我们海外销售时间短，缺乏经验，没有很清楚的去了解亚马逊的规则，对于

这一点我们团队感到很抱歉，我已经删除了亚马逊提出的几个产品，并保证永久

不会再次销售。

我们团队第一次入驻亚马逊欧洲站进行销售，在中国市场我们有很好的销售业绩

和口碑，希望亚马逊卖家团队能考虑我们希望在亚马逊欧洲站继续销售的真诚，

恢复我们账号销售权。（我们团队可以保证，已经销售和发运的 XX 产品均是正

品行货，如后期有客户投诉说产品是假货，我们愿意无理由赔偿）

如果恢复我们团队的销售权，我们后期销售计划如下：1：首先我们会很认真去阅读学习和了解亚马逊的详细销售规则以及销售产品范

围。

2：认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品，一

旦发现将立即删除，并永久不会再次出售。

3：检查账号所有卖出的产品，如果客户反映任何不满意或者产品问题，我们将

在 12 小时内为他们解决问题。

4：对于后期出售的新产品，如果有不确定的信息，我会立即咨询亚马逊，不会

盲目任意的去销售。

附件中我提供了我们向 xx 公司的采购合同及发票（

2016 年 4 月）

中国天猫店铺网站：xxxxxxxxx

以上是我们团队对这次亚马逊取消我销售权作出的应答。我希望亚马逊能够再次

提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再

亚马逊上的销售工作

Example 2

原创 Jason

中文版

亲爱的卖家支持

今天我收到亚马逊的通知，说因为出售假冒产品而取消了我的销售权，我立即查

询了亚马逊说的几个产品。

首先作为一名刚在亚马逊上销售没多久的卖家，我们缺乏对亚马逊规则的认知，

没有认真去了解亚马逊的规则和违禁品。

其次，在亚马逊提出的几个产品里，我并不知道这个是一个品牌产品，对于这一

点我感到很抱歉，我已经删除了亚马逊提出的几个产品，并永久不会再次销售。

通过对我的店铺指标以及客户反馈，我认为亚马逊应该能够认识到我们是一家服

务良好，产品质量也很好的卖家。我们没有收到客户的投诉以及差评。我希望亚

马逊能够考虑到这一点。

如果恢复我的销售权，我后期销售计划如下：

1：首先我会很认真去阅读和了解亚马逊的详细销售规则以及销售产品范围。

2：我会认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品，

一旦发现将立即删除，并永久不会再次出售。3：我会检查我所有卖出的产品，如果客户反映任何不满意或者产品问题，我将

在 12 小时内为他们解决问题。

4：对于后期出售的新产品，如果有不确定的信息，我会立即咨询亚马逊，不会

盲目任意的去销售。

以上是我对这次亚马逊取消我销售权作出的应答。

我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认

真的态度去从事以后再亚马逊上的销售工作。

期待你的回复

最真挚的问候

杰森

英文版

Dear Amazon seller support,

Thank you for your concern of our account.

We received a notification today that our selling privilege has been removed cause

we sold counterfeit products.

We immediately check the listings.

Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are

lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this

product is with its own brand, to this point we acknowledge it is our fault.

We had removed the listings and promise we wont sell it again on Amazon if we do

not get the warrant.

Would you please consider the account seller rating and customers feedback to

us? We provided customer both good products and customer service. We never got

a claim or negative feedback.

Hope Amazon can look through to it.

If you can give us a chance, we will do as follows:

1. Absolutely, we will see through all the policies and rules about selling on your

platform.2. We will check the listings in our account to see if there has some which do not

meet your requirements, if it does, we will fix it immediately.

3. We will check all the products weve been sold, any complaints or product issues

we will solve them in proper way within 12h in favor of the customers right.

4. If any selling questions, we will consult Amazon for help.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

We believe Amazon will give this issue a serious consideration, and to us, there is a

hope, a new chance for us!

Look forward to receive your reply.

Best regards

店铺名

图片因侵权被移除的申诉

Example 1

新店上 LISTING 时因图片侵权被禁售

分享自 FreyaWan

Dear Seller Performance Team，

Thank you for your notification on the policy violation on the……, we would like to

sincerely apologize for the terrible mistake we made.

We are a small company in China focusing on foreign trade and selling on Amazon US

has been one of our ultimate dreams.

We did a lot of preparation in order to launch our store in Amazon and worked with

the Amazon sales manager Mr. …. on a lot of details including the can dos and cants.

He informed us beforehand that image and character violation is a very serious issue

in Amazon and we have taken that very very seriously.

However, one of our sales staff ,who is new to the company, accidentally put this

product onto the list because we would like to start our sales with 50 skus ( We had

49 skus ready at that time.) He uploaded the product without everyones elses

knowledge and I would in person would like to apologize again for my carelessness in

staff management.

Here are the things our company has done to prevent such issue from happening

again.1. We just organized a training again on the cans and cant the sales manager Henry

sent us,especially emphasizing on the policy violation including image violation of

products and wording violation on product and checked all the product that we have

already listed.

2. We deleted all the products that we think that could potentially violate the

policies.

3. We have setup rules in the company that all of our inventory must be carefully

reviewed and would not violate any Amazon policies before adding to our inventory

and listing on Amazon.

I would like to apologize for a third time for my carelessness in management ，and

please do let us know what else can we do to reinstate our account and we will do

everything we can to meet the target.

Looking forward to hearing from you.

your name

Example 2

自己拍摄设计的图片被告侵权

Dear Amazon Team,

We received a policy warning stated that Amazon has removed some images form our site because of a rights owner complaint about

image(s) that infringe its intellectual property rights.

ASIN:

Complaint ID:

The picture that Amazon has removed:

图片链接：

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is

hard for us to believe that our images infringe others intellectual property rights. All the photos of this item (ASIN: B01DKFMSEW) was

taken and designed by our designer.Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner review the pictures,finally, he found that

the picture is from us, below is the screenshoot of our e-mail.(Have attached)

Email 1: 邮件链接

Email 2: 邮件链接

Secondly, We have advised the rights owner to contact Amazon at notice@amazon.co.uk to withdraw the

complaint.(I have mentioned it in e-mail)

Thirdly, we can provide all the photo and source file as an evidence.(Please see the attachment)

1. Photo

Taken From:

Shooting Time:

Shooting Location:

2. Source File: You can see how we processing the picutre in Photoshop.

Please review this case, and we are looing for a fair and just reply.If you need additional details, please kindly

Best Regards

Lucy

因账户表现差被移除销售权

Example 1

因迟发货被移除销售权

分享自 hank4170

【邮件内容】

首先由于我们的疏忽，深表歉意，总结了一下主要有两个原因造成：

1、混乱的管理模式，缺货，通过 ERP 发货，与客户沟通不足，还有选择错误的

物流方式才导致迟发率高于 4%。

2、由于现在中国是物流旺季，导致爆仓严重，才导致先收货没有及时发货的情

况。

如果恢复我们的销售权，我们会做以下几点：1、为了避免这种情况在发生，我们后续将会 100%选择 FBA，不会选择其他渠

道，我们已经有一名员工专门负责 FBA。

2、实现我们的目标不到 4%准时购物，我们有准备 FBA 货物雇佣更多的员工。此

外，我们将更积极地监控我们的性能指标，以确保我们达到亚马逊和我们自己设

定的标准标准的客户服务质量和维护我们的网站。

3、最重要的是，如果我们 FBA 出售货物,不会有货物迟交。而且，客户将获得一

个完美的购物体验。所以，出于这个原因，请给我们一个机会,活跃我们的帐户。

因为我们已经发现 FBA 是最好的方法来解决这个问题(货物迟交)。

4、严格遵守亚马逊规则&政策。

真诚地，我们写这篇文章。我们将尽力提供我们的销售在亚马逊。

我们只是在等待出售权的释放，我有足够的信心，我们在未来会做得更好，我们

承诺它不会再次发生，请给我们一个机会。

真诚期待回复！

……

Example 2

因迟发货被移除销售权

BQool 原创

EX：

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the

delays in shipping orders has not complied with Amazons performance target of less

than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas

that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon

orders. To achieve our goal of more than 98% on-time shipping， we have added

additional staff to support the sales person in our retail store who handles Amazon

fulfillment. This will allow us to have packages prepared and ready to ship more

efficiently.

To address inventory availability issues we have consolidated our Amazon inventory

into one location to speed shipment creation. Having all Amazon inventory at one

location will eliminate delays in getting product out by the Expected Ship Date.Thank you for considering this appeal.

Example 3

迟发货+缺货+回复客户慢收到 A-Z

BQool 原创

I understand that recently our performance as a seller on http://Amazon.com has fallen

below both Amazons and our own standards of quality.

I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and,

even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been

too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we have

recently seen an increase in customer A-z guarantee claims which has resulted in our

order defect rate exceeding the performance target of <1%.

Plan of Action:

We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have

systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems

with customer orders to keep our customers more informed and help prevent A-z

guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we

are meeting the standards set by Amazon and our own standards of quality

customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items have been

re-categorized to follow Amazons Condition Guidelines. Entire inventory has been

deleted from Marketplace to reflect all changes.All of our vendors inventory will be reviewed before adding to our inventory. Please

let us know what should be done to reinstate our account, we are looking forward to

hearing from you.

Example 4

回复买家不及时+产品损坏

+加退换货时间太长

收到 A-Z，被冻结账户

分享自 jasonl

Dear Seller Performance Team,

Thank you for your concern of our account. Before receiving the performance review

notification, we were exactly working with the customers to resolve their problem.

We firmly believe that were not only providing the product but also the customer

service.

Firstly, were very sorry about our negligence of packaging, and the incaution of

carrying and transporting by logistics company which result in defective working

condition of one item, we had to ship the replacement but had the customer waiting

more time for delivery, they are kind but we are sorry. （讲清楚没包装运输过程中

导致产品损坏，退换货时间长让顾客等很久，自己很抱歉）

Secondly, the incaution of testing and checking up by the tester in factory result in

missing indicator light covers of one item, which in normal working condition but

give customer defective impression of the product, we had contact with the

customer and shipped the missing element, and sorry to bring him inconvenience.

（发货前的出厂检查不够细致收到的产品缺零部件）

These are our faults due to lack of strict management of the product and service

providers.

Thirdly, were new to Amazon selling and lack of familiarity with the rules and

message system using, which result in missing timely response to 4 messages from

the buyers on our months ago arranged long holiday, it was supposed the messages

would notice timely on mobile phone email system to us but it didnt work, we

promise this would never ever happen again to the customers.（没有及时回复顾客

信息）

We would like to earnestly beg your consideration about the feedback of other items

received by other buyers, some of them had left positive feedbacks and reviews to

the product and admired our customer service. We promise to provide customers

both good products and good customer service.If we have the chance to continue selling on Amazon, we will do as follows:

1. We will ask the factory to execute stricter checking up and testing process for our

products, and request every confirmation and signature of testing result for every

product from the tester in factory. We self will execute sampling check for different

production batch and regular visit to production line of the factory every week.

Make sure we ship out every item in integral and good working condition.

2. We will ask the factory to package with stronger crash proof and shockproof

measure, like filling in the blanks with proof foam and wrapping up with hard carton.

Change the logistics service provider with better transporting service.

3. We will keep login in the Amazon seller center on PC and check out buyer message

at least three times a day, to ensure promptly response to the customer with 12

hours. And passionately handle any queries or complaints or product issues from

every customer, will keep notice customer forwardly for the tracking information of

the transporting package. To improve the customer experience by pre-sale, in-sale,

after-sale process.

We write this sincerely and will try our best to provide good products and customer

service on Amazon. Meanwhile, we sincerely hope Amazon team will give serious

consideration and give us a new chance. This is not only chance but also hope to us,

we eagerly hope we can further develop our undertaking here. Look forward to

hearing from your reply. Thank you very much.

Best Regards,

XXX

Example 5

产品图片与描述和实物不符

客服未及时解决问题收到 A-Z

或被移除销售权

BQool 原创

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on http://Amazon.com has fallen

below both Amazons and our own standards of quality.

I believe it is mainly because of our inadequate communication that we have

recently seen two A-z guarantee claims which have resulted in our ODR exceeding

the performance target of <1%.Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to

06/02/2014 because of a long vacation, obviously,the two complaints are nightmare

during the period without order.

Plan of Action: We are taking the following steps to improve our performance:

1. Review all of products to make sure that the pictures and descriptions are

accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and proactively

（within12 hours） to any problems with customer orders to keep our customers

more informed and help prevent A-z guarantee claims as much as possible, then

replacement or a full refund will be done within 24 hours

3. In addition, we will more aggressively monitor our performance metrics to assure

we are meeting the standards set by Amazon and our own standards of quality

customer service.Dear Seller Performance Team,

Thank you for informing us that our selling privileges have been removed because we

manipulate product reviews. Any attempt to manipulate ratings, feedback, or reviews

is prohibited.We profoundly realized that it is a very seriously wrong behavior

violating Amazon policy. According to Amazon’s suggestion, we have made a

complete and thorough investigation regarding the problem and actions to avoid

similar violations again.

1. What reasons caused the issue:

Recently our company recruited some new sales employees for expanding our

business scale on Amazon, however, we didn’t carry out a systematic and effective

training regarding the Amazon policy for the new employees immediately. One new

employee made a mistake and manipulated product reviews, which is prohibited by

Amazon policies.

2. Detailed information Amazon required.

(1) All methods we used to post or obtain customer reviews.

(a) From the third parties who can provide the review service. We ask them to post

the customer reviews.

(b) From emails the reviewers sent on Amazon. We received some emails from the

reviewers who provided the customer reviews.

(2) Contact information for any third parties we engaged to obtain prohibited reviews.

http://www.xxx.com

(3) Identifying information for any customer accounts we or third party used to post

prohibited reviews.

Attachments are the related customer accounts we used to post prohibited reviews.

(4) List of any prohibited reviews remaining on the Amazon site.

Attachments are the related prohibited reviews remaining on the Amazon site for your

reference.

3. Actions we have taken to resolve the issue.

(1) Provide the remaining prohibited reviews and the information of the third party

who posts prohibited reviews.

According to Amazon’s requirement, we have provided the remaining prohibited

reviews and the information of the third party who posts prohibited reviews. We

guarantee that the similar problem won’t happen again.

(2) Strictly inspect all our listings.Once we received the notification that our selling privilege was removed, we checked

whether all the other listings have the similar problem immediately. All the related

products have been double checked and guaranteed that all the reviews are normal.

We promise that all the listings don’t have the similar problem now.

(3) Strengthen staff training.

We will enhance Amazon policy training for the employees and make sure that every

sales employees are clear about the detailed policies on Amazon. Meanwhile, we have

invited some experienced people to train our new sales employees until they master

all the related knowledge regarding Amazon policies in order to avoid such mistakes

caused by human factors. In addition, for the future business on Amazon, we will not

only seek for expanding the scale of sales on Amazon, but also make sure all the

products comply with the Amazon’s polices. We believe that we can do it better with

a professional, skilled, and expanded sales team.

(4) Improve our product quality to make sure that every customer can be satisfied and

leave the positive reviews initiatively.

All our products have been checked by professional QC team to make sure that they

are fully functional and as described. Meanwhile, we have strictly checked the

supplier’s qualification. We timely change the supplier If the they are not qualified.

We deeply realize that what we should do is to try our best to provide our mutual

customers with the premium products and satisfactory after-sale service, rather than

manipulate customer reviews.

4. Actions that we will take to ensure similar situation won’t happen again:

(1) Strictly check the listings before uploading on Amazon.

We have set up a special team for fulfilling our shop’s daily work in order to provide

our mutual customers with a better shopping experience. All products must be double

checked by the sales employees and the sales manager before uploaded on Amazon.

Meanwhile, it is promised to completely put an end to the violation actions against the

Amazon rule before a product is uploaded. We guarantee that all the products obey to

laws and Amazon’s policies, all the reviews are normal and reasonable.

(2) Strickly check our employees qualification.

We will strictly check our employees qualification. We will timely change the

employees if they are found not qualified to make sure that all our listings meet the

requirements and policies on Amazon.

(3) Regularly check our listings and product reviews.

All listings and product reviews will be regularly checked to make sure that they all

comply with the policies and requirements on Amazon. We guarantee that the similar

problem won’t happen again.

(4) Timely check product reviews and improve our service.

(a) On one hand, customer service training on all aspects of product knowledge. Get

familiar with the companys products and improve the effectiveness of the page

description.(b) On the other hand, check our emails, feedback and product review timely. Besides,

send emails to our mutual customers regularly and get their feedback regarding our

products and service. Reply customers messages within 12 hours and try our best to,

conscientiously analysis the causes of the problem customers encountered, and

provide them with a satisfied solution as soon as possible. We guarantee that the