原标题：跨境电商如何选品？ How to Select Goods on Cross-Border E-Commerce?

越来越多的传统外贸人进入到跨境电商行列，也有越来越多的内贸人看到跨境电商的趋势，加入进来。

More and more traditional foreign traders have entered the field of cross-border e-commerce, and more and more domestic traders have seen the trend of cross-border e-commerce and join in.

但早已经过了有粥一起吃的年代，现在的局面是：有的人吃撑，有的人饿死。如果想走得长远，有一个非常重要因素就是选品。

But it has already passed the age when porridge is shared together. The current situation is: some people eat fully while some people starve to death. If you want to go far, there is a very important factor that is the selection.

选品雷区

Selection minefield

对于选品，首先应该避免雷区：

As for the selection, the minefield should be avoided first:

雷区1：依照国内的电商热销款选品。例如，在国内一款凉鞋在各大国内电商平台卖得风生水起，于是就有人搬到国外电商上卖，效果平平，适合国人的口味不代表适合外国人的审美。不做跨境电商的分析，就盲目上架，很难走远。

Minefield one: Based on the domestic e-commerce selection. For example, a sort of domestic sandal is sold in major domestic e-commerce platforms, so some people sold them by foreign e-commerce but the effect was average, which means that something is suitable for the taste of the Chinese does not mean that suitable for foreigners. If you do not do cross-border e-commerce analysis but blindly sell them on the shelves, you will be difficult to go far.

雷区2：跟风售卖国外很火的产品。例如前段时间的指尖猴子，指尖陀螺等等，因为侵权问题，下架封店的无数。

Minefield two: Selling products that are very hot outside the country to follow wuit. For example, in the previous period, the fingertip monkeys and the fingertip gyros, etc., because of the infringement problem, were moved off from the shelves.

雷区3：售卖仿牌，山寨产品。跨境电商对于产品的品牌，商标，专利会越来越严格，如果售卖仿牌，山寨品，一定会被平台封杀。

Minefield three: Selling counterfeits. Cross-border e-commerce will be increasingly strict on the brand, trademark and patent of the product. If someone is selling counterfeits, he will be blocked by the platform.

雷区4：售卖质量很差的产品。跨境电商跟国内电商一样，将会越来越重视买家的反馈和评价，质量差的产品一定不可能在电商平台上走远。

Minefield four: Selling poor-quality products. Cross-border e-commerce, like domestic e-commerce, will pay more and more attention to buyer feedback and evaluation. Poor-quality products will not be able to survive on e-commerce platforms.

选品方向

Direction of selection

选品的方向对了，那么也就八九不离十。

If the direction of the selection is correct, you will be closer to success.

方向1：具有创新性质的产品。平台上销量好的，不一定是最实用的，但一定是具有创意的。消费者越来追求个性化，新鲜感，创新是个突破口。

Direction one: Products with innovative properties. Best seller on the platform doesn’t mean they are the most practical, but they must be creative. Given that consumers are increasingly pursuing individuality, freshness, innovation is a breakthrough.

方向2：具有资源优势的产品。不管是技术优势还是价格优势，都能让你的产品在平台上脱颖而出。如果我们在深圳，那我们应该选择电子类产品。如果我们在义乌，那么应该选择小东西，玩具类产品。

Direction two: Products with resource advantages. Whether its a technical advantage or a price advantage, your products will stand out on the platform. If we are in Shenzhen, we should choose electronic products. If we are in Yiwu, then we should choose small things such as toy products.

方向3：质量过硬的产品。产品质量和性能过硬的产品，一定是好的选择。观察一下各大电商平台，销量高的产品一定是质量评价很不错的产品，即使价格不低。通常来说，人们都喜欢物美价廉，但首先是物美，其次才是价廉。

Direction three: A product of excellent quality. Products with excellent quality and performance must be a good choice. Observe the major e-commerce platforms, and you could find that the products with high sales volume must be products with good quality evaluation, even if the price is high. Generally speaking, people like good-quality products with low prices, but quality is important than prices.

方向4：关于“美丽”“健康”“便利”的产品都可以考虑。随着人们生活质量的提高，人们对精神需求更加重视，对健康的意识越加强烈。因此具有这些品质的产品一直呈现上升趋势。

Direction four: Products about “beauty”, “health” and “convenience” can be considered. With the improvement of peoples quality of life, people pay more attention to spiritual needs, and their awareness of health is stronger. Therefore, products with these qualities have been on the rise.

方向5：利润绝对值还不错的产品。很多电商喜欢快消品，因为容易把销量做起来，但同时也出现“卖很多却没赚到钱”的境况，例如一个手机壳，成本3元，卖出去10元，利润率达到200%，但利润绝对值只有7 块钱。选品并不是考虑利润率，而是考虑利润绝对值。

Direction five: Products with a good absolute value of profit. Many e-commerce companies like FMCG, because they are easy to selling, but at the same time there are also situations of “selling a lot but not making money”. For example, a mobile phone case costs 3 Yuan and sells 10 Yuan with profit margin reaching 200. %, but the absolute value of the profit is only 7 Yuan. The choice is not to consider the profit rate, but to consider the absolute value of the profit.

方向6：竞争少的冷门产品。当多数人在快销品挤破头的时候，往往一些做冷门产品的电商反而赚钱很舒畅，因为没什么竞争者。冷门不是说没有需求，只是不像手机壳那样人人都需要。如果你有一款很不错的冷门产品，不妨大胆一点。

Direction six: Less competitive products. When most people are smashing their heads in fast-moving products, it is often easy for some e-commerce companies who do unpopular products to make money because there are no competitors. Unpopularity dose not mean that there is no demand but just that everyone does not need it like a mobile phone case. If you have a very good and unpopular product, you should be brave to sell them out.

选品参考

Product reference

举例目前电商市场发展趋势还不错的产品类目供大家参考。

Take the current product category in the e-commerce market developing well for your reference.

产品1：母婴产品。母婴市场是一个蓬勃发展的行业，随着80,90后的父母的教育水平的升高，以及薪资待遇的提高，他们更注重对孩子的培养和爱护。一些婴儿尿布和婴儿床等产品的需求总是很高。

Product one: Maternal-child products. The maternal-child market is a booming industry. With the increase in the education level of parents after the 80s and 90s, and that in salary, parents pay more attention to the cultivation and care of their children. The demand for some baby diapers and cribs is always high.

产品2：家居产品。家庭已经变成一个无忧无虑的所在，现在的人们更喜欢舒适，安全的装扮，家居产品近几年的发展趋势都在稳步上升。

Product two: Home products. The family has become a carefree place. People nowadays prefer comfort and safe decoration. The development trend of household products in recent years is steadily rising.

产品3：儿童玩具。新奇，可爱，有趣是玩具的特点，每一个孩子的童年必不可少的东西，近年来，年轻的父母在满足孩子需求方面的支出越来越多，因此儿童玩具的销量一直不错。

Product three: Childrens toys. Novelty, cuteness, and fun are the characteristics of toys, which is essential for every child. In recent years, young parents have been spending more and more money to meet their childrens needs, so the sales of childrens toys have been good.

产品4：美容产品。随着人们对自我护理的看法不断发展，该行业将继续增长。尤其是男性美容用品的销量近2年增长迅速。

Product four: Cosmetic products. As peoples perceptions of self-care continue to grow, the industry will continue to grow. In particular, sales of male cosmetic products have grown rapidly in the past two years.

产品5：户外用品。健康，乐趣的户外运动越来越被年轻一代人推崇，因此各种各样的户外产品也卖的不错。

Product five: Outdoor products. Healthy and fun outdoor sports are increasingly being prevalent among the younger generation, so a variety of outdoor products are also selling well.

产品6：智能产品。时代在不断发展，科技在迅速进步，人们对“智能”产品越来越青睐和期待。大数据和机器智能正在全方位的改变人类社会，我们熟知的智能家居、智能手机、智能电视、智能眼镜、智能安防、智慧医疗、智能汽车等都是“智能时代”的产物，可以说以后的社会是智能化的社会，“智能”将会在生活中的方方面面得以体现。

Product six: Intelligent products. The times are constantly evolving, technology is rapidly advancing, and people are increasingly favoring and expecting “smart” products. Big data and machine intelligence are transforming human society in all aspects. Smart homes, phones, TVs, glasses, security, medical care and cars and so on, which we are familiar with, are all products of the “smart age”. Society is an intelligent society, and “intelligence” will be reflected in all aspects of life.返回搜狐，查看更多

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