申诉信的套路分以下 5 步走：
账户销售权限被移除以后亚马逊一般都会发一封 Notification 给卖家，卖家可以通过这封邮
写一个行动计划概括一下你在 Step 2 中发现的与账户销售权限被移除有关的问题，提供一
Dear Amazon seller support:
This is * (店铺名) writing to you.
As we are new seller on Amazon, we just sold our first item on 2016-9-*, and until today we sold *** orders on Amazon.
We thanks so much that Amazon can provide such chance for us to delivery customers
And we are planning to provide more quality products on Amazon and drive our sales
to $*,*00,000 a month with *** orders, and grow 40-50% every month. However, we
did not that familiar with how to meet the performance standard, to this point we
acknowledge it is our fault.
We had updated details for listings and standards of customer service for our stuff and
promise to try our best to service customers well on Amazon if we can get the
permission to sell again.
Would you please consider the account seller rating and the currant rapidly increasing
sales in our store?
We never got a negative feedback on our account and there are still items waiting to
be shipped into FBA on ***day, hope you could give us a chance to improve!
If we get the valuable selling chance on Amazon, we will do as follows:
Absolutely, we will learn through all the policies and rules about selling on your
We will check the listings in our account to see if they provide enough information for customers
to make their right decisions.
03We will focus on awaiting shipment items to customers. Double check to confirm customers will
have their satisfied items.
Use FBA shipping service to give customer good shipping service. Educate stuff of our own
warehouse to trible check awaiting shipping orders every day to confirm all the products will on
their way to customers.
Find out order problems automatically and solve them with customer within 24 hours. Any
complaints or product issues we will solve them in proper way within a day in favor of the
We will build up our own ERP to manage the running for Amazon selling.To control customer
services and shipping services with accurate data.
Sincerely, we write this. We will try our best to provide our sales on Amazon.We believe Amazon
will give this issue a serious consideration, and to us,there is a hope, a new chance ! We will
always provide good products and services to customers on Amazon selling.
Look forward to receive your reply.
情况 01：店铺 listing 的标题、描述、图片、五点描述和关键词
第一步：如果有顾客反馈不满意或投诉产品有问题，我们承诺会在 XX 小时内帮客户解决问
Dear Amazon seller support, Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed because we infringe
intellectual property rights. We immediately check the listings.
Firstly we are very sorry about our ignorance, we are new to Amazon selling which started
business on amazon in August,we are lacking of the rules and policies when sell on your platform.
Secondly, as the items of Amazon seller performance stated, we did not know this product has its
own brand, to this point we acknowledge it is our fault.
We had removed the listings and promise we wont sell it again on Amazon. Would you offer the
owners contact information ? I want to do a apologize to him for my
ignorance and sorry for the damage to others benefit . Would you please consider the account
seller rating and customers feedback to us? We provided customer both good products and
excellent customer service. We never got a claim or negative feedback. Hope Amazon can look
through to it.If you can give us a chance, we will do as follows:
Absolutely, we will see through all the policies and rules about selling on your platform.
We will check the listings in our account to see if there has some which do not meet your
requirements, if it does, we will fix it immediately.
I will check all my products sold, if the customer reflects any dissatisfaction or product problems,
I will be here within 12 hours for them to solve the problem , and offer them the best shopping
experience, please trust me.
If any selling questions, we will consult Amazon for help as soon as possible,rather than sell
还是优质卖家，也可以举些例子，比如说自己的产品很受欢迎，销量好、五星 review 很多
其实待回复的时间不会太长，一般 2 天之内就会有回复；如果收到的回复是处理方案不完整，
如果亚马逊要求你重新修改行动计划，可能需要 3 周之后才能得到回复；要是超过 7 天没有
首先作为一名刚在亚马逊上销售没多久的卖家（该账户正式开始销售于 2016 年 6 月份），我
其次，在亚马逊提出的几个 XX 产品里，我们销售团队在中国市场的中国天猫/淘宝电商平台
上均进行了销售，并且已经取得了 XX 公司的授权。
（我们团队可以保证，已经销售和发运的 XX 产品均是正品行货，如后期有客户投诉说产品
3：检查账号所有卖出的产品，如果客户反映任何不满意或者产品问题，我们将在 12 小时内
附件中我提供了我们向 xx 公司的采购合同及发票（2016 年 4 月）
3：我会检查我所有卖出的产品，如果客户反映任何不满意或者产品问题，我将在 12 小时内
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed cause we sold
We immediately check the listings.
Firstly we are very sorry about our ignorance, we are new to Amazon selling, we are lacking of
the rules and policies when sell on your platform.
Secondly, as the items of Amazon seller performance stated, we did not know this product is with its own brand, to this point we acknowledge it is our fault.
We had removed the listings and promise we wont sell it again on Amazon if we do not get the
Would you please consider the account seller rating and customers feedback to us? We provided
customer both good products and customer service. We never got a claim or negative feedback.
Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your
requirements, if it does, we will fix it immediately.
3. We will check all the products weve been sold, any complaints or product issues we will solve
them in proper way within 12h in favor of the customers right.
4. If any selling questions, we will consult Amazon for help.
Sincerely, we write this. We will try our best to provide our sales on Amazon.
We believe Amazon will give this issue a serious consideration, and to us, there is a hope, a new
chance for us!
Look forward to receive your reply.
新店上 LISTING 时因图片侵权被禁售
Dear Seller Performance Team，
Thank you for your notification on the policy violation on the……, we would like to sincerely
apologize for the terrible mistake we made.
We are a small company in China focusing on foreign trade and selling on Amazon US has been
one of our ultimate dreams.
We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon
sales manager Mr. …. on a lot of details including the can dos and cants. He informed us
beforehand that image and character violation is a very serious issue in Amazon and we have
taken that very very seriously.
However, one of our sales staff ,who is new to the company, accidentally put this product onto
the list because we would like to start our sales with 50 skus ( We had 49 skus ready at that time.)
He uploaded the product without everyones elses knowledge and I would in person would like
to apologize again for my carelessness in staff management.
Here are the things our company has done to prevent such issue from happening again.
1. We just organized a training again on the cans and cant the sales manager Henry sent
us,especially emphasizing on the policy violation including image violation of products and
wording violation on product and checked all the product that we have already listed.
2. We deleted all the products that we think that could potentially violate the policies.
3. We have setup rules in the company that all of our inventory must be carefully reviewed and
would not violate any Amazon policies before adding to our inventory and listing on Amazon.I would like to apologize for a third time for my carelessness in management ，and please do let
us know what else can we do to reinstate our account and we will do everything we can to meet
Looking forward to hearing from you.
Dear Amazon Team,
We received a policy warning stated that Amazon has removed some images form our site
because of a rights owner complaint about image(s) that infringe its intellectual property rights.
The picture that Amazon has removed:
We always work hard to assure we are meeting the standards set by Amazon and our own
standards of quality customer service, it is hard for us to believe that our images infringe others
intellectual property rights. All the photos of this item (ASIN: B01DKFMSEW) was taken and
designed by our designer.
Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner
review the pictures,finally, he found that the picture is from us, below is the screenshoot of our
Email 1: 邮件链接
Email 2: 邮件链接
Secondly, We have advised the rights owner to contact Amazon at email@example.com to
withdraw the complaint.(I have mentioned it in e-mail)
Thirdly, we can provide all the photo and source file as an evidence.(Please see the attachment)
2. Source File: You can see how we processing the picutre in Photoshop.
Please review this case, and we are looing for a fair and just reply.If you need additional details,
please kindly contact us, we will reply you in the first time.
1、混乱的管理模式， 缺货，通过 ERP 发货，与客户沟通不足，还有选择错误的物流方式
1、为了避免这种情况在发生，我们后续将会 100%选择 FBA， 不会选择其他渠道，我们已
2、实现我们的目标不到 4%准时购物，我们有准备 FBA 货物雇佣更多的员工。此外，我们将
3、最重要的是，如果我们 FBA 出售货物,不会有货物迟交。而且，客户将获得一个完美的购
To whom it may concern,
We are contacting you regarding our seller account suspension. We realize the delays in shipping
orders has not complied with Amazons performance target of less than 4%, nor our target of less
We have reviewed our fulfillment procedures and have determined the two areas that need to be
addressed:Shipment Creation and Inventory Availability.
We realize we needed additional support for managing fulfillment for our Amazon orders. To
achieve our goal of more than 98% on-time shipping， we have added additional staff to support
the sales person in our retail store who handles Amazon fulfillment. This will allow us to have
packages prepared and ready to ship more efficiently.
To address inventory availability issues we have consolidated our Amazon inventory into one
location to speed shipment creation. Having all Amazon inventory at one location will eliminate
delays in getting product out by the Expected Ship Date.
Thank you for considering this appeal.
I understand that recently our performance as a seller on http://Amazon.com has fallen below
both Amazons and our own standards of quality.
I believe there are two main reasons this has happened:
Disorganization in our inventory management has resulted in late shipments and, even worse,
When late shipments and unavailable items have occurred our response to has been too slow
and communication with customers has not been adequate.
I believe it is mainly because of our inadequate communication that we have recently seen an
increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.
Plan of Action:
We are taking the following steps to improve our performance:
Improve inventory control by reducing the number of items offered until we have systems in
place to more adequately handle the number of orders we are receiving.
Most importantly, we will respond more quickly and proactively to any problems with customer
orders to keep our customers more informed and help prevent A-z guarantee claims.
In addition, we will more aggressively monitor our performance metrics to assure we are meeting
the standards set by Amazon and our own standards of quality customer service.
In evaluating our selling practices, we found a mistake in our inventory upload file.
Our Plan of Action:
Our inventory file has been reviewed. All misclassified condition items have been re-categorized
to follow Amazons Condition Guidelines. Entire inventory has been deleted from Marketplace to
reflect all changes.
All of our vendors inventory will be reviewed before adding to our inventory. Please let us know
what should be done to reinstate our account, we are looking forward to hearing from you.
Dear Seller Performance Team,
Thank you for your concern of our account. Before receiving the performance review notification,
we were exactly working with the customers to resolve their problem.
We firmly believe that were not only providing the product but also the customer service.
Firstly, were very sorry about our negligence of packaging, and the incaution of carrying and
transporting by logistics company which result in defective working condition of one item, we
had to ship the replacement but had the customer waiting more time for delivery, they are kind
but we are sorry. （讲清楚没包装运输过程中导致产品损坏，退换货时间长让顾客等很久，
Secondly, the incaution of testing and checking up by the tester in factory result in missing
indicator light covers of one item, which in normal working condition but give customer defective
impression of the product, we had contact with the customer and shipped the missing element,
and sorry to bring him inconvenience. （发货前的出厂检查不够细致收到的产品缺零部件）
These are our faults due to lack of strict management of the product and service providers.
Thirdly, were new to Amazon selling and lack of familiarity with the rules and message system
using, which result in missing timely response to 4 messages from the buyers on our months ago
arranged long holiday, it was supposed the messages would notice timely on mobile phone email
system to us but it didnt work, we promise this would never ever happen again to the customers.
We would like to earnestly beg your consideration about the feedback of other items received by
other buyers, some of them had left positive feedbacks and reviews to the product and admired
our customer service. We promise to provide customers both good products and good customer
If we have the chance to continue selling on Amazon, we will do as follows:1. We will ask the factory to execute stricter checking up and testing process for our products,
and request every confirmation and signature of testing result for every product from the tester
in factory. We self will execute sampling check for different production batch and regular visit to
production line of the factory every week. Make sure we ship out every item in integral and good
2. We will ask the factory to package with stronger crash proof and shockproof measure, like
filling in the blanks with proof foam and wrapping up with hard carton. Change the logistics
service provider with better transporting service.
3. We will keep login in the Amazon seller center on PC and check out buyer message at least
three times a day, to ensure promptly response to the customer with 12 hours. And passionately
handle any queries or complaints or product issues from every customer, will keep notice
customer forwardly for the tracking information of the transporting package. To improve the
customer experience by pre-sale, in-sale, after-sale process.
We write this sincerely and will try our best to provide good products and customer service on
Amazon. Meanwhile, we sincerely hope Amazon team will give serious consideration and give us
a new chance. This is not only chance but also hope to us, we eagerly hope we can further
develop our undertaking here. Look forward to hearing from your reply. Thank you very much.
Dear Amazon Seller Performance Team,
We understand that recently our performance as a seller on http://Amazon.com has fallen below
both Amazons and our own standards of quality.
I believe it is mainly because of our inadequate communication that we have recently seen two
A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.
Unfortunately, we changed the Listings Status to be Inactive from 23/01/2014 to 06/02/2014
because of a long vacation, obviously,the two complaints are nightmare during the period
Plan of Action: We are taking the following steps to improve our performance:
1. Review all of products to make sure that the pictures and descriptions are accurately match
with our products.
2. Most importantly, we will complete the investigation more quickly and proactively（within12
hours） to any problems with customer orders to keep our customers more informed and help
prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done
within 24 hours
3. In addition, we will more aggressively monitor our performance metrics to assure we are
meeting the standards set by Amazon and our own standards of quality customer service.